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Rachael Robinson

My professional website, with a few random articles thrown in. I’m a CRO Manager/ UX Researcher /Designer, with a splash of front-end developer thrown in for good measure. I’m based in Buxton, Derbyshire.

  • About me
    • Personal
    • Career so far
    • Education
    • WordPress website portfolio
    • Health
      • Trigeminal Neuralgia
        • Trigeminal Neuralgia – tips, tricks & advice for home remedies from a 10+ year sufferer
        • Acupuncture for Trigeminal Neuralgia
      • Couch to 5k
        • What is the Couch to 5k?
        • Why I started running couch to 5k
        • Weeks 1-2
          • Couch to 5k – week 1, run 1
          • Couch to 5k – week 1, run 2
          • Couch to 5k – week 1, run 3
          • Couch to 5k – week 2, run 1
          • Couch to 5k – week 2, run 2
          • Couch to 5k – week 2, run 3
        • Weeks 3-4
          • Couch to 5k – week 3, run 1
          • Couch to 5k – week 3, run 2
        • Weeks 5-6
          • Couch to 5k – week 5, run 2
          • Couch to 5k – week 5, run 3
          • Couch to 5k – week 6, run 1
          • Couch to 5k – week 6, run 3

My latest articles

  • Improving the information architecture within a blog – a small project on Ahoy Designs
  • Figma Tutorial: how to make a navigation using editable components
  • What’s the point of a UX audit?
  • Why real-life usability testing is so important (and fun!)
  • Using Hotjar heatmaps to improve the user journey
  • Face-to-face usability testing with real customers
  • How can Hotjar polls be useful for improving your website?
  • Personas: Ahoy Designs

Improving the information architecture within a blog – a small project on Ahoy Designs

Continue reading Improving the information architecture within a blog – a small project on Ahoy Designs
Posted on 23rd March 202124th March 2021Categories Google Analytics, Qualitative, user experienceLeave a comment on Improving the information architecture within a blog – a small project on Ahoy Designs
Figma Tutorial: how to make a navigation using editable components

Figma Tutorial: how to make a navigation using editable components

Continue reading Figma Tutorial: how to make a navigation using editable components
Posted on 4th March 20214th March 2021Categories TutorialTags components, figma, tutorial, wireframeLeave a comment on Figma Tutorial: how to make a navigation using editable components

What’s the point of a UX audit?

Continue reading What’s the point of a UX audit?
Posted on 8th February 20214th March 2021Categories AB testing, hotjar, Qualitative, reviewTags client, qualitative, quantitative, user experienceLeave a comment on What’s the point of a UX audit?

Why real-life usability testing is so important (and fun!)

Continue reading Why real-life usability testing is so important (and fun!)
Posted on 26th November 20204th March 2021Categories Usability TestingTags customer data, user experience, websiteLeave a comment on Why real-life usability testing is so important (and fun!)
Using Hotjar heatmaps to improve the user journey

Using Hotjar heatmaps to improve the user journey

read more
Posted on 30th March 202030th March 2020Categories hotjar, Qualitative, user experienceLeave a comment on Using Hotjar heatmaps to improve the user journey
Face-to-face usability testing with real customers

Face-to-face usability testing with real customers

I’ve recently been involved with my first usability session. After seeing 17 users over 4 days being paid for their opinions, I thought I’d tell you what happened – plus some tips/learnings to make sure it’s worthwhile.

Continue reading Face-to-face usability testing with real customers
Posted on 11th September 201930th March 2020Categories Usability TestingLeave a comment on Face-to-face usability testing with real customers

How can Hotjar polls be useful for improving your website?

Continue reading How can Hotjar polls be useful for improving your website?
Posted on 4th August 201917th September 2019Categories hotjar, user experienceLeave a comment on How can Hotjar polls be useful for improving your website?

Personas: Ahoy Designs

Continue reading Personas: Ahoy Designs
Posted on 8th July 201923rd March 2021Categories personas, review, user experienceLeave a comment on Personas: Ahoy Designs

How I improved form conversion using qualitative insights

I recently sent live an A/B test which changed the word “poor” to “bad” on a website I was working on. The result?

From 17% to 36% = +111%!!!

Continue reading How I improved form conversion using qualitative insights
Posted on 4th May 201917th September 2019Categories hotjar, Optimizely, QualitativeLeave a comment on How I improved form conversion using qualitative insights

Interaction Design Foundation courses for UX, Design, Research, Usability

Continue reading Interaction Design Foundation courses for UX, Design, Research, Usability
Posted on 23rd March 201923rd March 2019Categories user experienceTags courses, design, IDF, research, user experience

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