I’ve recently been involved with my first usability session. After seeing 17 users over 4 days being paid for their opinions, I thought I’d tell you what happened – plus some tips/learnings to make sure it’s worthwhile.Continue reading Face-to-face usability testing with real customers
I recently sent live an A/B test which changed the word “poor” to “bad” on a website I was working on. The result?
From 17% to 36% = +111%!!!Continue reading How I improved form conversion using qualitative insights