In September I started looking for a new role. My job title at the time was Conversion Rate Optimisation (CRO) Manager. This post will be slightly tailored more towards that in terms of the questions I was specifically asked during interviews.
I hope this post helps you prepare thoroughly for the journey ahead and smash a new role you will love!Continue reading My experience job seeking and interviews
I’ve recently been involved with my first usability session. After seeing 17 users over 4 days being paid for their opinions, I thought I’d tell you what happened – plus some tips/learnings to make sure it’s worthwhile.Continue reading Face-to-face usability testing with real customers
I recently sent live an A/B test which changed the word “poor” to “bad” on a website I was working on. The result?
From 17% to 36% = +111%!!!Continue reading How I improved form conversion using qualitative insights
I’ve used A/B software for over 2 years. I’ve tried:
- Google Optimize
I’m presuming you know what A/B testing is, so stay with me.
Firstly, you need to put a meeting together with your stakeholders. Discuss what you’d like to test, put a plan in place for those tests based on opinion and previous experience….
My Google Analytics knowledge is okay but I want to delve deeper into where websites are leaking customers, so this knowledge really needs to be better. I started with the GA Beginners course and passed in July 2018.