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Rachael Robinson

My professional website, with a few random articles thrown in for good measure. I’m a CRO Manager/ UX Researcher /Designer, with a splash of front-end developer thrown in for good measure. I’m based in Buxton, Derbyshire.

  • Personal
    • My career so far
    • My education
    • My recommendations
    • WordPress website portfolio
    • Health articles
      • Trigeminal Neuralgia – tips, tricks & advice for home remedies from a 10+ year sufferer
      • Acupuncture for Trigeminal Neuralgia
      • Couch to 5k
        • What is the Couch to 5k?
        • Why I started running couch to 5k
        • Couch to 5k – week 6, run 3
        • Couch to 5k – week 6, run 1
        • Couch to 5k – week 5, run 3
        • Couch to 5k – week 5, run 2
        • Couch to 5k – week 3, run 2
        • Couch to 5k – week 3, run 1
        • Couch to 5k – week 2, run 3
        • Couch to 5k – week 2, run 2
        • Couch to 5k – week 2, run 1
        • Couch to 5k – week 1, run 3
        • Couch to 5k – week 1, run 2
        • Couch to 5k – week 1, run 1

My latest articles

  • Trigeminal Neuralgia – tips, tricks & advice for home remedies from a 10+ year sufferer
  • Using Hotjar heatmaps to improve the user journey
  • My experience job seeking and interviews
  • Face-to-face usability testing with real customers
  • How can Hotjar polls be useful for improving your website?
  • Personas: Ahoy Designs
  • How I improved form conversion using qualitative insights
  • Interaction Design Foundation courses for UX, Design, Research, Usability

Category: hotjar

Using Hotjar heatmaps to improve the user journey

Using Hotjar heatmaps to improve the user journey

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Posted on 30th March 202030th March 2020Categories hotjar, Qualitative, user experienceLeave a comment on Using Hotjar heatmaps to improve the user journey

How can Hotjar polls be useful for improving your website?

Continue reading How can Hotjar polls be useful for improving your website?
Posted on 4th August 201917th September 2019Categories hotjar, user experienceLeave a comment on How can Hotjar polls be useful for improving your website?

How I improved form conversion using qualitative insights

I recently sent live an A/B test which changed the word “poor” to “bad” on a website I was working on. The result?

From 17% to 36% = +111%!!!

Continue reading How I improved form conversion using qualitative insights
Posted on 4th May 201917th September 2019Categories hotjar, Optimizely, QualitativeLeave a comment on How I improved form conversion using qualitative insights

Tips on how to come up with an awesome A/B testing plan

Firstly, you need to put a meeting together with your stakeholders. Discuss what you’d like to test, put a plan in place for those tests based on opinion and previous experience….

Continue reading Tips on how to come up with an awesome A/B testing plan

Posted on 2nd September 20183rd September 2018Categories AB testing, hotjarLeave a comment on Tips on how to come up with an awesome A/B testing plan
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