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Rachael Robinson

My professional website, with a few random articles thrown in for good measure. I’m a CRO Manager/ UX Researcher /Designer, with a splash of front-end developer thrown in for good measure. I’m based in Buxton, Derbyshire.

  • Personal
    • My career so far
    • My education
    • My recommendations
    • WordPress website portfolio
    • Health articles
      • Trigeminal Neuralgia – tips, tricks & advice for home remedies from a 10+ year sufferer
      • Acupuncture for Trigeminal Neuralgia
      • Couch to 5k
        • What is the Couch to 5k?
        • Why I started running couch to 5k
        • Couch to 5k – week 6, run 3
        • Couch to 5k – week 6, run 1
        • Couch to 5k – week 5, run 3
        • Couch to 5k – week 5, run 2
        • Couch to 5k – week 3, run 2
        • Couch to 5k – week 3, run 1
        • Couch to 5k – week 2, run 3
        • Couch to 5k – week 2, run 2
        • Couch to 5k – week 2, run 1
        • Couch to 5k – week 1, run 3
        • Couch to 5k – week 1, run 2
        • Couch to 5k – week 1, run 1

My latest articles

  • Trigeminal Neuralgia – tips, tricks & advice for home remedies from a 10+ year sufferer
  • Using Hotjar heatmaps to improve the user journey
  • My experience job seeking and interviews
  • Face-to-face usability testing with real customers
  • How can Hotjar polls be useful for improving your website?
  • Personas: Ahoy Designs
  • How I improved form conversion using qualitative insights
  • Interaction Design Foundation courses for UX, Design, Research, Usability

Category: Qualitative

Using Hotjar heatmaps to improve the user journey

Using Hotjar heatmaps to improve the user journey

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Posted on 30th March 202030th March 2020Categories hotjar, Qualitative, user experienceLeave a comment on Using Hotjar heatmaps to improve the user journey

How I improved form conversion using qualitative insights

I recently sent live an A/B test which changed the word “poor” to “bad” on a website I was working on. The result?

From 17% to 36% = +111%!!!

Continue reading How I improved form conversion using qualitative insights
Posted on 4th May 201917th September 2019Categories hotjar, Optimizely, QualitativeLeave a comment on How I improved form conversion using qualitative insights
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