My career so far

I’ve been at 4 different companies since my career began.

I started at Britannia Building Society processing mortgage applications. I did this for 2 years until I became a Deputy Manager in the same department. I loved it. I loved doing half work and half management. I did a HTML course at Buxton University as I knew “the web” was what I wanted to be involved in. Luckily, after it finished, a Web Developer job came up at Britannia. I had zero work experience in web design but got the job due to my passion and enthusiasm shown in the interview prep!

After <9 years I moved to FIG, marketing agency where I was a front-end developer responsible for coding pixel-perfect websites using WordPress. When I started to get into optimisation, I left to work at Quint, a broker. I started as a UX Developer which quickly turned into managing a small team of designers and an intern, looking after the 4 sites within the brand. This role evolved into a CRO Manager role, responsible for 4 CRO roadmaps, including managing an agency who helped us with user testing sessions, where we were able to investigate our audiences goals and blockers. I was involved with several different teams, from product to social and CRM where I was able to help build a seamless journey for the user at their different touch-points.  This included building landing pages specific to different PPC & social audiences. 

I’ve been at BBI for over a year, where I’m responsible for a variety of tasks. This includes building thorough, detailed & clear UX audits I present to clients, that contain GA/Hotjar analysis, plus a competitor review and a heuristic evaluation of their website or app. I’m responsible for creating hi-fi wires in Figma of new websites, or specific pages such as landing pages for our clients, ensuring best-practices are adhered to making sure both the user and client have a good experience. 

How I do my job

I use Baymard & NN/g when researching best practices where I can find evidence that supports ideas. I’m not a fan of building or designing things without first completing user research. It’s just so valuable. I’ve been known to complete user testing with my husband and internal staff where no budget or time has been allowed on a project – it’s better than nothing and even small scale is so valuable – it shows up things you would never expect.

I’m constantly learning something new. Over the years I’ve built up a good list of knowledge from courses, see below. I’m a member of Interaction Design Foundation where I’m currently learning Interaction design for usability and the ultimate designing guide. I love the data side of CRO so not a day goes by that I’m not in GA, looking at the behaviours of different audiences.

Qualifications

Data (Google)

  • Google Analytics Individual Qualification
  • Google Tag Manager Fundamentals
  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Ecommerce Analytics: From Data to Decisions

A/B Testing

  • Statistics for A/B Testing, CXL Institute  

CRO UX Methodologies

  • User Experience: The Beginner’s Guide (Distinction), IDF
  • UX Management: Strategy and Tactics, IDF
  • User Research, methods & best practices, IDF
  • Psychology of E-Commerce: How to Sell Online (Distinction), IDF
  • CRO: Win On Mobile
  • Heuristic analysis frameworks for conversion optimization audits, CXL Institute
  • People-centered learning, The Open University
  • Building high converting web forms, Udacity
  • Inbound Sales Certified, Hubspot
  • Inbound Sales Certified, Hubspot

For more info, checkout my LinkedIn page: https://www.linkedin.com/in/rachaelrobinsonux/ and IDF course page: https://www.interaction-design.org/rachael-robinson